experience

I am an Australian Graphic Designer & Creative/Art Director primarily working in the Advertising & Design industry for over 20 years. My experience spans Services, Product & Brand needs from concept to campaign. Clients include many Intl & National brands (AUS, NZ, UK, USA, GER,), Puma, Fuji Film, NFL National Football League USA, MLB Major League Baseball USA, Trans-Am Road Racing, Ben Sherman, Freshjive, Lee, Billionaire Boys Club, major Department Stores, Target, Myer, David Jones & Boutique chains. I work with very little brief & expand on opportunities End to End execution of many creative projects. I develop Branding, Packaging, Market Positioning, Graphic Design, Video, Photoshoots, Web, Print & Product.

market research based design to ensure product & target demographics meet

I essentially marry a reverse engineering methodology. Firstly I look at the goals & product, strategy & expectations of the brand. From the assumed market I research trends & look for unique opportunities to excel. Thats the Sweet Spot then the art is created to meet those purposes. With current Ai capabilities it is cost effective to expand visuals without large scale photoshoots. Over the last year I have utilized new Ai imagery for Fuji Film amongst many others to provide diverse imagery without larger costs. This might be relevant to you for secondary imagery or book covers, promotions etc